As any business knows by now, there is a new way to do business regardless of what they are selling, and tennis racquets are no exception!

For several years players have been able to buy “special” racquets from some manufacturers. These racquets were typically unique graphics. The price of these racquets was, also, usually a bit more than “retail’ products.

Now, however, Wilson is making their “Pro” series racquets available through wilson.com, only. These racquets are what the cognoscenti refer to as “pro stock” racquets.

I think it is a good idea!

Why? Because so many players wanted “special” racquets and were paying exorbitant prices for racquets that may or may not be what they thought they were buying! We know because we see them!

Buying direct is one reason we have modified our model slightly by offering to a greater extent “custom” racquets. This way, you know what you are getting, exactly! I believe this will be the case with the Wilson Pro Series as well.

I believe it will not be far that more tennis racquet companies do the “direct” thing; however, “scale” is the issue and stringing and racquet setup. Some companies don’t have the resources for that, yet, so online sellers will still have some action, I think.

If you have a racquet technician you trust, purchase the racquet “direct” but have it set up locally. I think that is a winning combination!

Let us know what you think about buying directly from the racquet brand instead of online or locally.